Bemobile Physiotherapy - The Kajabi Fitness Website for the over 55s

This isn't Kajabi's out-of-the-box setup with a fresh coat of paint. We stripped out their standard library and rebuilt the backend into a guided experience and Kajabi membership portal The kind of site that respects that people don't need more content. They need direction.

The platform doesn't just host workouts. It creates a path. From free access to paid programs to ongoing membership. No confusion. No friction. Just intentional design that moves people forward.

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★ ★ ★ ★ ★ Nov 17, 2025

“Outstanding Technical Knowledge and Delivery Motivation Digital helped us achieve a "Freemium" acquisition model that required significant customisation of the standard Kajabi library.

They built a custom dashboard with dynamic views and sidebars, allowing us to display different content to different users seamlessly. Their technical knowledge of Kajabi is second to none. Communication was excellent and deadlines were met. A fantastic partner for complex builds.”

Mitch de Mestre, Be Mobile Physiotherapy

Challenge

Kajabi works for courses. Retaining fitness members needs more.

✗ No clear pathway for member progression
✗ Generic structure that doesn't adapt to user stages
✗ Manual onboarding eating up team resources
✗ Single-product layout limiting growth potential

Solution

We built a custom member portal with clear progression stages.

✓ Automated onboarding and payment flows
✓ Content unlocked by member tier
✓ Clear journey: Start Here → Watch Next → Upgrade
✓ System scales without adding team work

Custom Features:

Our Done-For-You Blueprint approach follows six proven steps from idea to launch to growth. It’s the process we’ve used to deliver predictable, scalable results for hundreds of projects. Add-ons like branding, strategy and copywriting can be layered in if your project demands them.)

Dashboard

Pricing Plans

Gamification

Course

Onboarding

Mobile

Dashboard

We stripped Kajabi's standard library and rebuilt it into a custom Member Portal that actually respects how people learn. Generic templates and cookie-cutter flows weren't going to cut it. So we worked closely together with BeMobile to design and develop the experience from scratch, tailored for their 55+ members and built around clarity, engagement, and conversion.

Intuitive navigation. Clear progress tracking. Personalized status updates and recommendations. The kind of setup where members don't feel lost or overwhelmed, they feel supported and driven from login one.

Multi-Currency Pricing Plans

Nothing kills a conversion faster than making someone do currency math at checkout. BeMobile is based in Australia, but their fitness platform needed to work worldwide. We implemented 4-currency pricing across AUD, NZD, USD, and GBP, so members see clear value in their own currency.

No confusion. No friction. No "wait, how much is that actually?" Just smooth checkouts that helped BeMobile break through $7M on Kajabi.

Gamification

We introduced a dynamic "status" feature that gives members real-time updates on their progress and standing within the platform. Transparency that empowers instead of confuses.

Pair that with a dedicated "Steps" page — colourful cards, clear icons, completed milestones, and what's next — and you've got a member journey that's visual, tangible, and actually motivating. Progress tracking that keeps members engaged instead of wondering "wait, where was I?"

Course

To deliver the best training environment, we built custom course themes designed for different areas of the fitness platform. Streamlined sidebar. Clear navigation tabs. A favourites system that makes revisiting training sessions easy, instead of a scavenger hunt.

Large, accessible video modules. Organised exercise content. A layout that's visually inviting, not overwhelming. Every element is designed for intuitive use and aligned with BeMobile's branding, so members can focus on their workout, not fighting the interface.

Onboarding

Our client had a solid audience and wanted to push for real growth. The goal? Convert followers into free members who'd experience what Be Mobile could do. The Acquisition Funnel got people in the door and experiencing the service firsthand. Within 10 hours of launch, they had 1000+ new sign-ups. Our proven method worked, again.

The standout feature? An Interactive Onboarding Centre that ditches the single welcome video for something smarter. Members get multiple action buttons, each unveiling a targeted, step-by-step video. They choose their own learning path. They get guidance for their needs. Just clear, progressive learning that respects members' pace.

It's onboarding done right — interactive product tours, progressive disclosure, and contextual in-app guidance that respects how real people learn. Especially when those people are over 55 and don't need patronising. They need clarity.

Mobile

The BeMobile website needed a flexible design that adapts seamlessly across devices and browsers — something Kajabi struggles with. Launchpad solved that. The result? A website optimised for every screen size, from mobile to large desktop displays.

We prioritised speed, sized assets strategically, and built for SEO effectiveness. The experience works, whether members are on their phone or at their desk. Fast loading times, clean design, and functionality that doesn't break across platforms.

Kajabi Website design

We didn't just refresh the marketing site. We rebuilt it with intention. Custom blog, contact, program, and about pages that actually reflect how a physiotherapist thinks, not how a template designer thinks. The content structure follows the logic of the practice, not the limitations of the platform. Everything is built for clarity and ease of use. No unnecessary complexity. No design decisions made because "that's how Kajabi does it." Just a site that works the way it should have from the start.

We are experts in funnel design. With a proven track record of sales page conversions that drive revenue growth, we know what it takes to win. Our Kajabi funnels not only convert, they are beautifully designed to deliver a stunning customer experience that aligns with your high quality brand.

But design alone is just part of the plan. We need to understand the size of the problem you solve for your customers, and align that with a pricing strategy that delivers for your bottom line and your customers pocket.

But without a great story, your pages will fail. We work with you to understand your customers frustration and and what it feels like to solve it, great copy converts.... with these 3 elements combined, that is a sales page strategy that wins.

Key funnel elements we excel at:

Acquisition funnels
Funnel architecture
Hook creation
Intuitive sales design
Pricing strategy

Why Motivation Digital?

Join a community of creators, brands, and innovators who trust us…

“We’re not just designers. We build automated systems that are needed to launch, grow and scale online brands. Every Blueprint is proven through hundreds of successful projects, blending strategy, design, and tech into one package. With our proprietary LaunchPad technology and Kajabi expertise, we deliver like no one else can.”

We design the platforms behind 7 & 8 figure brands...

We build premium Kajabi platforms, websites and funnels designed to scale. Engineered for engagement, retention, and revenue. Proven track record: 250 projects & $300M in client sales.

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Launch - Growth - Scale

We launch, grow & scale automated Kajabi websites & bespoke portals.

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