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 Nov 21, 2025
âCollaborative, strategic, and reliable. Chris and his team combine long-term thinking with strong execution, and their Kajabi expertise shows in the results."
 Jenn Welsh, GenuineShift
Kajabi templates work for simple courses. Not for B2B platforms serving enterprise clients.
â No differentiated access for free vs paid users
â Generic onboarding inadequate for 100+ insurance firms
â Manual lead capture missing LinkedIn integration
â Scattered resources without clear navigation
â No CRM integration for B2B program registration
â Template structure can't support cohort and on-demand models
We built a unified B2B learning platform with automated funnels and rule-based portals.
â Dual-path acquisition: free users via Kajabi, paid via Monday.com CRM
â Separate branded portals for free (Client Service Center) and paid (Library) users
â Automated LinkedIn lead capture with intelligent segmentation
â High-converting pages built for B2B decision-makers
â Compliance hub for North American privacy regulations
â Centralised styling for cohesive professional branding
Our Done-For-You Blueprint approach follows six proven steps from idea to launch to growth.  Itâs the process weâve used to deliver predictable, scalable results for hundreds of projects. Add-ons like branding, strategy and copywriting can be layered in if your project demands them.)
We delivered a clean, responsive blog design with powerful search and flexible formatting. Every post, whether article, video, or branded insight, reinforces GenuineShiftâs expertise and keeps users engaged, while the card-style layout aligns visually with the platformâs modules for a seamless brand experience.
The blog supports flexible content types, allowing the team to embed videos, highlight key takeaways, and create interactive learning moments. Visitors can easily find relevant content by keyword or topic, making the blog a valuable resource for ongoing professional development and thought leadership.
The About page was reimagined as a strategic, mission-led experience that goes far beyond a standard company introduction. We transformed GenuineShiftâs story into a compelling narrative, placing impact stats, bold positioning (âClients hire you to be led.â˘â), and founder authority front and center, supported by social proof and values-driven content. The layered, scannable layout is designed to engage both decision-makers and service professionals, making the brandâs purpose and credibility immediately clear.
Instead of a typical âmeet the founderâ or timeline, we built a narrative structure focused on purpose, credibility, and values. Icon-based value blocks, responsive layouts, and accessible headings make the content easy to scan, while emotional resonance and proof points build trust and inspire action. This approach ensures the About page is not just informative, but a powerful driver of connection and conversion.
Driven through an acquisition funnel, free members land in a personalised, value-packed portal featuring GenuineShift branding, a welcome video, curated resources, and clear upgrade paths. Intuitive navigation and regular updates keep users engaged and moving toward premium offerings.
The portalâs sidebar and top menu provide easy access to resources, programs, and account management. Featured content, âComing Soonâ sections, and upgrade prompts ensure free users always see the next step in their learning journey, increasing engagement and conversion potential.
Paid users access a focused, distraction-free portal with streamlined navigation, direct entry to enrolled programs, and full account management. The experience is tailored for deep learning and progress, supporting GenuineShiftâs high-value B2B cohorts.
Organised program resources, quick access to materials, and a consistent layout help participants stay focused and maximise their results. The portal minimises distractions and keeps the spotlight on learning and achievement, driving satisfaction and retention.
Our flexible, rule-based pricing page empowers businesses to select the ideal program for their teams, whether self-enrol, free access, or enterprise solutions. The page is structured to serve individuals, professionals, and enterprise clients, with tiered pricing visuals and persuasive copy focused on value.
Each pricing block features dual buttons: one for instant signup to the free portal via an acquisition funnel, and another for seamless registration to paid programs through Monday.com, mirroring the experience on the homepage. This unified approach ensures every user, regardless of their path, enjoys a consistent, intuitive journey across the entire website, making plan selection and enrollment effortless for every audience segment. Certainly! Hereâs a two-paragraph version that clearly states this is the About page and emphasizes its strategic impact:
Using our Launchpad framework, we engineered GenuineShiftâs site for flawless performance across all devices and browsers. Fast load times, responsive layouts, and optimised assets ensure every visitor, whether on mobile or desktop, enjoys a frustration-free, engaging experience.
We overcame Kajabiâs limitations to deliver seamless accessibility for professionals across industries, roles, and devices. Optimised asset loading and sizing also boost SEO performance and keep users engaged from the first click, supporting both user satisfaction and business growth.
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The lead generation page leverages proven 4Ps copywriting and design tactics for the B2B audience to spotlight GenuineShiftâs value proposition. With compelling visuals, clear CTAs, and seamless navigation, users are guided to the right path, whether signing up for free resources or enrolling in premium programs. Mobile-optimised and lead-gen ready, itâs designed for conversion.
Integrated Kajabi and Monday.com forms and dynamic copy support lead capture and segmentation, ensuring every visitor is welcomed, informed, and empowered to take the next step. The page sets the tone for the entire platform, making a strong first impression and maximising conversion opportunities from the very first interaction.
But without a great story, your pages will fail. We work with you to understand your customers frustration and and what it feels like to solve it, great copy converts.... with these 3 elements combined, that is a sales page strategy that wins.
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Key funnel elements we excel at:
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Join a community of creators, brands, and innovators who trust usâŚ
âWeâre not just designers. We build automated systems that are needed to launch, grow and scale online brands. Every Blueprint is proven through hundreds of successful projects, blending strategy, design, and tech into one package. With our proprietary LaunchPad technology and Kajabi expertise, we deliver like no one else can.â
We build premium Kajabi platforms, websites and funnels designed to scale. Engineered for engagement, retention, and revenue. Proven track record: 250 projects & $300M in client sales. Â
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